Hottest New Anti-Aging Ingredient: Hyaluronic Acid

According to Dermatologists, Hyaluronic Acid (HA) has the ability to plump fine lines on contact, which in turn leaves your skin looking downright amazing.  Hyaluronic Acid is often used in Serums or Injectables and occasionally found in sheet masks.  HA has made its way into mainstream notariety and consumers everywhere are craving it, but what exactly is HA?

Dermatologists explain that Hyaluronic Acid is found throughout our body.  This sugar-like substance is found our body with concentrations of HA in the Skin, Eyes and Connective tissue.  HA contains and holds water keeping your skin plumb and hydrated.  Capable of retaining moisture over 1000x its weight, it is critical to the skin’s ability to remain moisturized.  

As we age, however, our body produces less and less naturally occurring hyaluroinic acid.  HA is similar to Collagen and Elastin in this sense, so its pretty important to replace if you want to retain youthful looking skin.  Serums are a great way to apply HA topically and diets rich in bright colored fruits and veggies are also beneficial to your skin.  

A Humectant for the Record Books 

Hyaluronic Acid is a Surgar-Like Substance Found Throughout the Human Body.

For starters, humectants are substances that retain or preserve moisture.  Which, as you know, is an important cornerstone of any skincare routine.  Hyaluronic Acid dominates the competition in this regard.  It Draws moisture towards the skin’s surface and keeps it there, protecting it from evaporation and other loss.  As the Skin is continually moisturized throughout the day, skin looks healthy and bright.  

Many consumers are unaware that they have may used Hyaluronic Acid in one form or another.  Market trends have highlighted HA in recent months, and rightfully so, however it would be smart to check any existing serums before you go purchase anything new.  

Consumers in the market for an HA serum have plenty of options to consider.  There is certainly no shortage of products and brands to choose from.  

What’s Right for You?

As we stated, Hyaluronic Acid is found in a variety of products.  Injectables are very popular among those that can afford the time and money.  Most consumers reach for topical anti aging serums.  HA interacts well with other skincare ingredients such as retinol, vitamins and acids.  Remember to check your existing skincare routine because you likely don’t need to use HA twice in your daily regimen.  

The option that feels right to you, may not be the same as what works for friends and family.  Thats ok.  Skincare is personal, so choose the option that you feel most comfortable with and are willing to continue with. 

It’s important that consumers feel confident in the brand they select. While it is possible for skeptical consumers to achieve anti aging results, consumer satisfaction rates are at their highest when consumers are optimistic or trust the brand they are using. Remember, topical skincare takes some time, don’t expect results in a week no matter what the marketing hype wants you to believe.